Viewpoint Analysis can be seen as the production of high quality photo-realistic visualisations of architectural designs to support planning applications and the marketing of proposed buildings. Usually these are from fixed views and represented in still images, however there is a growing trend to replace these fixed views with more dynamic animations or VR presentations of photo-realistic 3D models. There are now a wide array of digital tools to support the generic activity of viewpoint analysis, which we use to aid the communication of spatial information to the various stake-holding publics – whether design professionals, planning authorities or the affected communities at large.

The Viewpoint Analysis services provided by Plowman Craven 3D cover the complete survey and photographic spectrum. Our professional photographers will acquire the high-resolution panoramic images that give a realistic visualisation from a static viewpoint in the survey area and our survey teams coordinate the control points in the survey area using survey grade GPS equipment and reflectorless total stations. Finally, our modellers can create dynamic 3D models based upon LIDAR scan data and photogrammetric images that provide the basis for realistic and accurate visualisations from any number of viewpoints.

Plowman Craven 3D are committed giving a complete, comprehensive, precise and accurate data set to the urban design profession, allowing informed judgements and intelligent design to thrive.

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