| When
creating a fantasy world, such as appears in some computer games,
it may suffice to use fictional data. However, when creating visualisations
of real 3D scenes, objects or environments, whether historical or
contemporary, true metric data has to be acquired. It is in this that
Plowman Craven 3D excel.
Visualisation is perhaps the most significant
of all activities in the geomatic process to have been affected
by the development of digital methodologies. Computer technology,
coupled with our advanced data acquisition techniques such as laser
scanning, enable us to create vividly striking and completely accurate
3D visualisations of the whole gamut of objects, buildings, people,
sets and both urban and rural landscapes. We believe in accurately
and realistically communicating measurement data to clients, whether
these are designers and architects, decision-makers in politics,
historians and other academics, or the wider public.

Our ability to replicate complex geometries
is now routinely embedded in standard hardware and software, while
techniques for rendering based upon new methods of digital photography
have increased the levels of realism that are now possible. Methods
for our delivery of these visualisations are evolving from static,
fixed viewpoints through to animations and VR in the desktop computer,
increasingly served over the World Wide Web in VRML software packages.
At Plowman Craven 3D we recognise that many
of our clients in heritage, the entertainment industry in all its
forms, architecture, product design and urban planning are using
data that is ultimately visual in form. We feel that the most effective
way of communicating such ideas is inevitably visual too. Such visualisations
must be accurate and effective, otherwise they are misleading and
ultimately too subjective. Plowman Craven 3D provide the full range
of visualisations, including digital orthophotographs, textured
3D models and photo-realistic architectural, engineering and assembly
line models, that are all available in both still and animated formats. Today, advances in hardware and
software enable the creation of ever more accurate, complex and
realistic three-dimensional models and scenes that reflect the real
world. At Plowman Craven 3D we strive to present this data in a
way that our clients experience what it is like to be present in
that world. |